Right from the start, the mission was to show the world that you can create a great brand whilst upholding strong ethical and environmental values.

Frugi only use organic cotton grown by farmers they trust; their outerwear and swimwear are made from recycled plastic bottles and they are always exploring new ways to innovate, putting people and our planet first.

They also donate 1% of our turnover to charity each year, supporting children’s charities who are making a positive difference to the lives of little ones through our Little Clothes BIG Change charity giving project.

Find Frugi Kidswear through our Fashion Floor, High Street.

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